7OCEANS: Blending Beach Serenity with Sustainable Innovation
The name 7OCEANS evokes the comfort of a sea breeze and the soothing sound of the ocean. Since the 1970s, Taiwan has been a hub for outdoor furniture manufacturing, with 7OCEANS leading the way through innovations such as the introduction of the first plastic outdoor chair, which replaced traditional hand-woven rattan chairs. Over nearly four decades, the company has gained significant expertise and continues to pioneer solutions like SOLARTTEX®, a high-performance weaving material known for its durability and aesthetic appeal.
7OCEANS is globally recognised, with a presence in Tahiti, Norway, Las Vegas, and Florida. The company prioritises sustainability, using eco-friendly materials like reclaimed teak, recyclable HDPE wicker, a flame-resistant fibre, and corrosion-resistant stainless steel. This commitment aligns with global efforts to promote environmental responsibility, appealing to eco-conscious consumers and reinforcing 7OCEANS’ reputation as a forward-thinking brand.
In 2008, 7OCEANS opened its first retail store in Taipei, a distinctive showroom designed by Yatofu. The showroom captures the essence of a coastal retreat with a beach-inspired atmosphere, using sand-coloured clay bricks and handmade rattan to emphasise quality and craftsmanship. Unique features, including hemp rope chandeliers and a blue latticed steel frame, enhance the nautical theme and create a cohesive aesthetic.
The immersive layout of the showroom includes a walk-in display window resembling a beach pavilion, encouraging customers to explore as if strolling by the sea. This design not only enhances interaction with the products but also embodies 7OCEANS’ philosophy of integrating a holiday atmosphere into everyday life. Strategic elements like the wall lamp in the cashier area, and evoking beachside street lamps, contribute to a memorable brand experience and foster customer loyalty.
This thoughtful approach to showroom design reflects 7OCEANS’ ethos of creating relaxing, immersive environments, perfectly aligning with its commitment to high-quality, sustainable outdoor furniture.
Stories Behind the Collections
In a world bustling with activity, finding solace and inspiration within our living spaces becomes essential. Each furniture collection holds the power to transform environments, creating atmospheres that evoke various emotions and provide comfort.
The Alpine Collection offers calm with its slender teak designs, ideal for sunlit retreats. The Bay Collection features arc-shaped seating, combining authority and elegance for grand spaces. The Bella Collection’s wishbone weaving and curves add timeless charm to any setting.
The Breeze Collection suits casual outdoor moments with its relaxed aesthetic. The Bubble Collection brings playful, colourful designs to lively gatherings. The Carly Bali Collection provides a serene escape with its wavy teak frames, while the Carolina Beach Collection evokes a coastal retreat with its wide, low seating.
The Cedar Collection balances durability and classic design for tropical gardens. The Cityscape Collection merges modern steel and warm teak for urban sophistication. The Coltrane Collection’s modular sofas and teak accents create inviting social spaces.
Minimalist elegance is found in the Francis Collection, contrasted by the vibrant Harper Collection’s art-inspired pieces. The Harrison Collection combines HDPE wicker and stainless steel for a modern look, while the Keplers Collection adds whimsy with its playful designs.
The Loom Collection offers warmth with its paper loom fibre, and the Madison Collection’s oversised modular seating transforms spaces into dynamic social areas. The Marshmallow Collection’s bean bags are versatile for various settings. The Mila Collection features stackable, lightweight designs, and the Monet Collection brings French charm to café settings.
The Palm Springs Collection reflects American country style, while the Panamera Collection adds bold stripes for a dynamic touch. The Paris Collection provides romantic wicker patterns, and the Portsea Collection features breathable mesh fabric for relaxed outdoor gatherings. The Prague Collection honours classic French design and the Tranquility Collection offers a meditative retreat with its diamond weaving and large day bed.
Each collection offers a unique blend of comfort and style, catering to different settings and preferences. Whether you’re looking for a natural, sophisticated, playful, or peaceful atmosphere, there’s a design to match. These collections combine durability with aesthetic appeal, creating spaces that reflect personal style and provide a welcome retreat from daily life.
By staying true to its core values of relaxation, craftsmanship, and sustainability, 7OCEANS has positioned itself as a leader in the outdoor furniture market. The brand’s innovative use of materials and commitment to quality have set new standards, while its global reach and strategic showroom design create memorable customer experiences. As the market evolves, 7OCEANS’ blend of tradition and innovation will continue driving its success, offering valuable lessons for brands aiming to make a significant impact.
