EssilorLuxottica Shaping the Future of Eyewear at 100% Optical

• Client: EssilorLuxottica
• Location: 100% Optical, London
• Focus: Corporate Brand Positioning, Exhibition Design, Industry Leadership
• Impact: Reinforced EssilorLuxottica’s evolution toward MedTech leadership

The Challenge:

EssilorLuxottica is the global leader in eyewear as they continue their transformation into a brand-led MedTech company, the business needed a corporate exhibition stand that would reflect this future-facing vision while celebrating its powerful brand portfolio. The challenge was to create an environment that brought together the group’s fashion heritage, technological innovation, and healthcare offering into a cohesive and engaging experience for industry professionals at 100% Optical, the UK’s leading optical trade event.

Our Approach:

Having worked with EssilorLuxottica for nearly a decade across both house brands such Ray Ban and Oakley plus all luxury licensed brands (Prada, Chanel, Burberry, Versace, etc) we brought a uniquely 360° understanding of the company’s values, market position, and future aspirations.

Our approach focused on designing a visually striking, premium stand that conveyed both heritage and innovation in addition to balancing the group’s fashion-led identity with its emerging role as a vision care and MedTech pioneer. The intuitive zones showcased lenses, instruments, and cutting-edge technologies, alongside iconic eyewear frame brands.

The Solution:

The result was a prestige exhibition environment that reflected the future positioning of EssilorLuxottica as a MedTech organisation with consumer and clinical relevance. We provided an inviting space for networking, product discovery, and strategic conversations. The clean architectural lines, premium materials, and digital touchpoints to conveyed sophistication, scale, and innovation. Our longstanding relationship with EssilorLuxottica allowed us to design not just for the event but to align with the broader corporate narrative the company is building globally.

The Impact:

Successfully communicated EssilorLuxottica’s future vision and leadership in both fashion and medical innovation. Strengthened industry relationships by delivering an immersive, brand-led experience. Cemented Elluminate Me’s role as a trusted long-term strategic and creative partner for the world’s most influential eyewear group.