Day trips by
Elluminate Me

Join us for the second edition in our five-part DayTrip series exploring the senses as powerful tools in brand storytelling.

This time, we focus on taste – an often overlooked but deeply emotive sense that can shape identity, evoke memory, and create lasting emotional impact. From the soft-spoken elegance of the hidden Alaïa Café on Bond Street to the refined indulgence of the Prada Caffè at Harrods, this DayTrip explores how brands are using food, drink, and flavour to tell richer stories and design immersive experiences.

Curated by Elluminate Me, this event invites marketers, designers, creatives and cultural explorers to discover why the future of branding isn’t just seen or heard, it’s also tasted.

Sight is often the starting point in brand storytelling, but what happens when we look a little closer? In the third instalment of our sensory series, we explore sight not just as surface, but as signal: a way to create meaning, stir desire, and construct identity in a world oversaturated with imagery.

This DayTrip takes you from the curated theatricality of Dover Street Market in London’s West End to the algorithm-aware design of the Ray-Ban Store in Covent Garden. We explore how visual environments are evolving, not just to catch the eye, but to hold attention, invite reflection, and spark cultural dialogue. From colour psychology and materiality to lighting, layout, and social visibility, The Sight Issue dissects the layers of what we see and what we’re meant to see.

Curated by Elluminate Me, this edition invites you to rethink the visual language of branding in an age where every glance is data, and every display is a stage.

In a culture dominated by screens and speed, touch offers something radical: presence. In this fourth instalment of our DayTrip sensory series, we explore how physical texture, temperature, and tactility can ground brand experiences in something real, memorable not for what they show, but for what they feel like.

We journey through the plush comfort and sensory storytelling of the UGG flagship store in Knightsbridge, where materials evoke warmth, nostalgia and lifestyle fantasy, and into the kaleidoscopic tactility of KOIBOIRD in Marylebone, a space where texture becomes narrative. From sculptural seating and mirrored mosque walls to trippy floor tiles, we examine how touch can slow people down, deepen emotional connection, and turn stores into sanctuaries.

Curated by Elluminate Me, The Touch Issue invites creatives and brand builders to consider the silent power of physicality in design, because sometimes, it’s the things we reach for that stay with us longest.

Scent is the most instinctive of the senses, bypassing logic to speak directly to memory, emotion, and identity. In this final instalment of our DayTrip sensory series, we explore smell as one of the most powerful yet underutilised tools in brand experience.

From the quiet elegance and sustainable ethos of the Ffern store in Soho, where each fragrance is a seasonal narrative in a bottle, to the intricate scentscaping of Aesop boutiques, where aromas shift subtly between locations to mirror their cultural context, we delve into how smell can shape perception, build trust, and evoke belonging. With insights into olfactory branding and spatial design, this DayTrip examines how scent can become signature and how smell, though invisible, leaves the deepest trace.

Curated by Elluminate Me, The Smell Issue invites you to breathe in branding differently, and to design for the senses that linger even after we leave the room.