The Diptyque Orphéon Club
The Diptyque Orphéon Club brought the spirit of the legendary Parisian jazz scene to Shanghai, following its stops in New York and Hong Kong. The event celebrated the original Orphéon Jazz Club, cherished by the Diptyque founders, inviting guests to experience where scent and sound merged.
The evening featured Orphéon’s signature blue hue, creating a unique atmosphere. Chinese jazz trumpeter Xiaochuan Li, vinyl DJ Xiyang Yang, and electronic music producer Chace Zhu performed, mixing live jazz and electronic rhythms to evoke the energy of 1960s Parisian nightlife.
Notable guests, including Jon Batiste, Alex Consani, Alton Mason, and Meadow Walker, enjoyed performances from Tank and the Bangas and BluDeTiger. Diptyque also invited everyone to experience the Orphéon scent, leaving guests with a lasting sensory memory of Parisian nights.
Strategic notes
Diptyque consistently incorporates physical and sensory experiences into its retail stores worldwide. Using scent, sound, and visuals, it creates an immersive shopping experience. A strong brand story builds emotional connections, while exclusive events and collaborations drive excitement and loyalty.
